Dance studio & pole dance marketing · Australia-wide
Dance studio marketing, done by someone who actually gets it.
I help adult dance studios, pole dance studios and aerial dance studios get more students through the door. You get back to teaching, I handle the bit you never signed up for.
In-house marketing experience - including as a sole marketing department at $120K
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Posting feels like a chore
You know you should be consistent. You open Instagram, go blank, close the app. The cycle repeats every week.
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Agencies charge $2,000+ a month
And they've never heard of a fish flop, brass monkey or fan kick. They'll put you in the same strategy they use for a Pilates franchise.
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You've done open days but nobody comes back for paid classes.
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You're invisible in AI search
When someone asks ChatGPT or Google AI where to learn pole in your area, your studio probably isn't mentioned - even if you've been open for years.
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Your email list is sitting there doing nothing
You have past students, enquiries, lapsed members - and no system to bring them back between terms.
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Bring-a-friend-for-free worked really well. Until your students ran out of friends.
📱
Posting feels like a chore
You know you should be consistent. You open Instagram, go blank, close the app. The cycle repeats every week.
💸
Agencies charge $2,000+ a month
And they've never heard of a fish flop, brass monkey or fan kick. They'll put you in the same strategy they use for a Pilates franchise.
🔍
You're invisible in AI search
When someone asks ChatGPT or Google AI where to learn pole in your area, your studio probably isn't mentioned - even if you've been open for years.
📬
Your email list is sitting there doing nothing
You have past students, enquiries, lapsed members - and no system to bring them back between terms.
💬
You've done open days but nobody comes back for paid classes.
💬
Bring-a-friend-for-free worked really well. Until your students ran out of friends.
The reality for most studios
You're running an adult dance studio, not a marketing department.
The fix
There's a better way.
Business on Pointe works exclusively with adult pole and dance studios. Every package is designed around the real rhythms of a studio - term calendars, seasonal enrolment, the community-first culture that makes adult dance and aerial studios different from every other fitness category.
Your passion is teaching. Let mine be your marketing.
Find a package that helps you get back to more dance teaching than dance studio marketing. Not sure where to start? Get a free AI check first.
Getting found on Google
Found
Be the studio Google and AI recommend.
You want to be the dance studio the internet recommends. You know you're the perfect studio for students, so when someone searches Google or AI for pole or dance classes in your area your studio should be the first to appear.
You have the students, you just aren't sure how to make sure they show up each term. Done-for-you emails personalised to your studio - "welcome", "term re-enrolments", and "PLEASE COME BACK" emails written for you with instructions on when to send them.
You're spending more time staring blankly at Canva, Instagram, and your photos app than choreographing for class. A monthly social media content calendar personalised to your studio's calendar and growth goals - post ideas, caption starters, hooks, and scheduling notes - so you never open Instagram and go blank again.
Business on Pointe is an Australian marketing consultancy that works exclusively with adult pole and dance studios. It offers local SEO, email marketing and social content strategy designed around small studio budgets - without agency pricing or lock-in contracts.
Business on Pointe offers packages from $250 per month for ongoing local SEO and Google Business Profile management. A one-time setup fee applies to each package. Want the lot? All three packages together is $850 a month. A general marketing agency would charge somewhere between $3,000 and $6,000 for the same work.
Found covers the local SEO work that helps people find your studio online. That means looking after your Google Business Profile (the free listing that puts you on Google Maps), making sure your studio's name, address and phone number match everywhere they appear online (Google trusts you more when they do), tidying up the behind-the-scenes settings on your website so Google can read it properly, and getting your studio mentioned when someone asks an AI tool like ChatGPT where to learn pole nearby. It costs $600 to start and $250 a month after that.
Answer Engine Optimisation (AEO) is the practice of making a business appear in responses from AI-powered search tools such as ChatGPT, Google AI Overview, Microsoft Copilot, and Perplexity. For a pole or dance studio, this means structuring website content, the Google Business Profile, and local citations so that when someone asks an AI "where can I learn pole dancing in [suburb]?", the studio is cited as a recommended result. AEO is included in the Found package at Business on Pointe.
That is completely normal and it is not a problem. Most studio owners I work with are not confident with technology, and none of my packages assume you are. I write the words, tell you exactly where they go, and give you step-by-step instructions with the buttons to click. If you get stuck you message me and I walk you through it. If there is something you would rather not touch at all, you can pay me to do that part instead. You never have to work anything out on your own.
No. Business on Pointe does not require a minimum contract length on any package. Studio owners pay month to month. A one-time setup fee applies to the Found, Email, and Content packages to cover getting you set up, a proper look through what you have, and a written plan for your studio in Month 1.
Yes. Business on Pointe packages are designed specifically for solo-owner and small team pole and dance studios. The Found package starts at $250 per month - typically covered by one new enrolled student. A general marketing agency charges $500-$1,500 per month for equivalent work. The free AI check costs nothing at all, and tells you whether AI tools currently recommend your studio.
Business on Pointe works with adult pole fitness studios, pole dancing studios, aerial studios, and adult contemporary dance studios across Australia. All packages are designed for studios with small marketing budgets, owner-operators, and studios in regional or competitive metropolitan markets.
Email marketing helps pole and dance studios retain current students, win back lapsed students, and re-enrol students between terms. The Email package includes welcome sequences for new enquiries, term re-enrolment campaigns, win-back sequences for students who have dropped off, and monthly newsletters - all written in the studio's own voice and sent from their existing email platform.
The practical basics: ABN, business name, commercial space with correct ceiling height and load-bearing capacity for poles, public liability insurance, quality equipment (X-Pole or equivalent), first aid certification, and instructor qualifications. For marketing from day one: set up and fully verify your Google Business Profile before you open, build an email list from your first enquiry, and make your social media content show what it actually feels like to be in your studio - not just the tricks. The Found package at Business on Pointe covers the local SEO and GBP setup.
A marketing agency charges for a team, an account manager, and overhead - and applies strategies adapted from their other clients (Pilates franchises, gyms, wellness centres). A specialist consultant works directly with you, already understands your industry, and charges only for the work itself. Business on Pointe works exclusively with adult pole and dance studios, which means no industry translation required, strategies built around term calendars and community culture, and pricing that assumes you're running a small studio - not a franchise. The equivalent work at a general marketing agency would cost $500-$2,000+ per month before you've seen a single result.
AEO stands for Answer Engine Optimisation, and it means getting your studio recommended when someone asks an AI tool a question (in the glossary here). Here is what that looks like in real life. More and more people skip Google and just ask ChatGPT things like "where can I learn pole in Newcastle?" The AI answers by naming a few specific studios. Right now, most pole and dance studios never get named, because nothing on their website tells the AI what they do or where they are. AEO fixes that, and it is included in the Found package.
About
Dance and marketing experience, smooshed together.
I'm Ciara Philippa - a dance studio marketing consultant who's also been a pole student since 2014. Business on Pointe exists because dance studio marketing and pole dance marketing are their own category, not a Pilates franchise template with the logo swapped. Every package here is marketing for dance studios, built around real term calendars and real studio culture.
🩰Active pole athlete and instructor - I know the community from the inside
🇦🇺Australia-based, Australia-focused dance studio marketing - all strategies for the local market
